About

PM with a UX leadership spine, building for enterprise security and AI.

I'm a Senior Product Manager based in Israel, targeting EU roles (remote or relocation). I work where complexity, security, and AI intersect — enterprise SaaS, DevSecOps, and developer tools.

My foundation is UX leadership: 15 years of designing systems, leading teams, and shipping enterprise platforms. The PM role is where I combine that with strategy, customer discovery, and outcome ownership.

I'm not a feature factory PM — I think in workflows, tradeoffs, and platform shape. I'm fluent in AI product decisions (where AI helps, where it hurts trust) and I've shipped both customer-facing AI capabilities and internal MCP-based integrations.

Timeline

  1. 2023 — Present
    Product Manager · HCL AppScan

    Lead DAST and platform capabilities. Own roadmap, customer discovery, AI capability definition (security chatbot, MCP). Reduced triage from hours to minutes; ~25% RFE reduction; AI features contributed to POC-to-deal conversions.

  2. 2021 — 2023
    UX Lead · HCL AppScan Standard

    Led full product revamp. Built Design Partner Program from 0 → 20 enterprise customers. Recognized as Gartner Customer's Choice. Launch strategy delivered +25% first-month adoption.

  3. Earlier
    Head of UX · Matrix

    Scaled team from 8 → 15. Hiring, mentoring, and UX strategy across enterprise and government. Led UX for the Israel Home Front Command during COVID — national-level communication design.

What I'm looking for

Senior PM roles in Europe — preferably enterprise SaaS, security / DevSecOps, developer tools, or AI-enabled products. Open to strong B2C teams. Not looking for pure Product Marketing roles.